OpenAI硬件全家桶：智能音箱内置摄像头+刷脸购物，ChatGPT要住你家了

\u003cdiv class=\"rich_media_content\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e据 The Information 爆料，OpenAI 正在开发一款智能音箱，它将配备摄像头，支持类似苹果 Face ID 的人脸识别。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e你未来可能「看一眼」就能完成购物支付，类似功能目前在小米、Rokid 等智能眼镜已经实现。\u003c/span\u003e\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e在苹果、Meta 都在把 AI 塞进眼镜、手表、吊坠等可穿戴设备时，OpenAI 尝试把摄像头塞进音箱，\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e能「看见」你和周遭的环境，让 AI 对你的理解也将从语言延伸到行为，你的作息、习惯、情绪状态，都将让 AI 读懂和拼凑出一个真实的你。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_0--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e产品假想图，图片由 Nano Banana Pro 生成\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003eAPPSO 先给你快速梳理下 OpenAI 智能音箱的核心信息\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e发售时间：最早 2027 年 2 月\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"margin: 32px 0px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e核心功能：摄像头环境感知、Face ID 级人脸识别、语音购物\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e设计团队：Jony Ive 的 LoveFrom + OpenAI 硬件团队\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"margin-left: 8px; margin-right: 8px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e产品矩阵：智能音箱首发，智能眼镜、智能台灯后续跟\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"text-align: justify\"\u003e\u003c/p\u003e\u003ch2 style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(253, 70, 6)\"\u003e\u003cspan style=\"font-size: 21px\"\u003e「长眼」的智能音箱，你敢用吗\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e智能音箱这个品类，从 Amazon Echo 到 Apple HomePod，已经卷了快十年。但这些设备的「智能」，往往停留在「能听懂关键词」的层面，离真正的「理解」差着十万八千里。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--SECURE_LINK_BEGIN_0--\u003eOpenAI\u003c!--SECURE_LINK_END_0--\u003e 的解法简单粗暴：给它装上眼睛。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e智能音箱内置摄像头，能识别你周边环境，比如桌上摆了什么、旁边在聊什么。还\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e支持类似 Face ID 的面部识别，可以直接刷脸完成购买\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e。这种「所见即所得」的购物体验，目前市面上的智能音箱还做不到。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e结合 ChatGPT 去年上线的购物功能——用户可以在对话框里完成从选品到跳转下单的完整流程，\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e这个刷脸购买功能将有望直接服务于「\u003c!--VERTICAL_CARD_BEGIN_1--\u003eAI 即购物入口\u003c!--VERTICAL_CARD_END_1--\u003e」的闭环，成为消费决策链条上的第一道关口。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e如无意外，这也将对现有流量分发逻辑造成重大的挑战：Google 靠搜索吃了数十年广告红利，电商平台靠货架逻辑构建起庞大生态，\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e而 OpenAI 想在这两者之间再插入一个新的决策层级。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--IMG_1--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e此外，这款智能音箱还能通过持续的视觉观察判断用户状态——比如发现你在重要会议前夜还在熬夜，会主动提醒你去早点睡。\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e这样一来智能音箱的定位，就从一个智能家居产品，变成了一个 \u003c!--VERTICAL_CARD_BEGIN_2--\u003eAI 管家中枢\u003c!--VERTICAL_CARD_END_2--\u003e。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e不过，这种全天候的数据采集，隐私边界在哪里，或许有待 OpenAI 正式发布时给出答案。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e想要买到这款产品，还要等一段时间。\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e首款设备最早也要到 2027 年 2 月才能发货。眼镜等其他产品更慢，预计 2028 年才能大规模量产，至于那个智能台灯，原型机有了，但到底会不会发布，还是个未知数。\u003c!--AI_AD_1000--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(253, 70, 6); font-size: 21px; font-weight: 600; line-height: 29px; margin: 65px 0px 27px; padding: 0px 15px; text-align: justify\"\u003e\u003ch2 style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(253, 70, 6)\"\u003e\u003cspan style=\"font-size: 21px\"\u003e「含果量」十足的 OpenAI 硬件团队\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--AIPOS_0--\u003eOpenAI 的硬件野心，从团队规模就能看出来，整整 200 人，而且还在疯狂扩张。其中更令人期待的是，前苹果首席设计官 Jony Ive ，亲自为 OpenAI 操刀产品设计。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e这支团队的「含果量」极高，团队由副总裁 Peter Welinder 领导，他此前负责 OpenAI 的新产品探索团队。核心成员包括：\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_2--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003e图片来自：The Information\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"margin: 32px 0px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eTang Tan：苹果 25 年老将，曾任 iPhone 和 Apple Watch 产品设计主管，直接向苹果硬件主管 John Ternus 汇报，被认为是把 Jony Ive 的设计理念转化为大规模可制造产品的关键人物\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eEvans Hankey：苹果前工业设计负责人，曾接替 Jony Ive 执掌苹果设计团队，现为 OpenAI 工业设计负责人\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eScott Cannon：供应链负责人\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eAdam Cue：苹果服务主管 Eddy Cue 之子，负责开发驱动 OpenAI 未来设备的软件\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eBen Newhouse：产品研究负责人，正致力于重写 OpenAI 的基础设施以适应音频 AI\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eAtty Eleti：负责设备隐私相关工程工作\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_1--\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e虽然 Jony Ive 并未直接加入 OpenAI，但他对设计拥有最终决定权，据说每周都会出现在旧金山市中心的办公室。有员工透露，团队讨论时经常会说「Jony 会想要什么」。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e然而 Jony Ive 和 OpenAI 的合作并非一帆风顺。据两位知情人士透露，一些 \u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003eOpenAI 员工抱怨 LoveFrom 修改设计的速度缓慢，且很少分享其构思新设计的流程。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e这种保密作风和对设计的极致追求，是苹果公司的典型做法——而该团队的许多员工和领导层都来自那里。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--IMG_3--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e为了保持这种运作方式，OpenAI 的设备团队与公司其他部门是分开的。虽然 OpenAI 总部位于米申湾，但设备团队在旧金山市中心杰克逊广场附近的一间办公室办公，离 LoveFrom 的办公室不远。\u003c!--AI_MID_AD_0--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e内部怎么拧，是执行的事。但有一件事，从一开始就没有悬念——OpenAI 必须做硬件。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e软件端 200 亿美元的年化收入，已经证明了 AI 是一门好生意，但要让 AI 真正成为水电煤一样的基础设施，必须有一个物理入口。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e手机这条路走不通——苹果的生态护城河不是一款 AI 新品轻易能够撬动的，其它手机厂商自己也在全力 AI 化，不会将大好的硬件阵地拱手相让。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--IMG_4--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e当然，更根本的问题是，手机的形态本身，可能就不适合做 AI 的宿主。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e当 AI 足够聪明时，它不应该被禁锢在一块长方形的玻璃屏幕里，它应该是无处不在的。因此，从音箱、眼镜甚至台灯这些陪伴感更强的品类切入，是 OpenAI唯一，也是最合理的选择。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e而这一切，或许从 ChatGPT 的产品设计方向上就已经埋下了伏笔。与 \u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003eAnthropic 这类深耕企业服务的 AI 公司不同，OpenAI 从一开始就带着强烈的 ToC 基因\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e——ChatGPT 不只是一个工具，它有情绪、有记忆、会共情，Sam Altman 一直在让它变得更像一个「人」。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_2--\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e这背后的逻辑，如今看来相当清晰：\u003c/span\u003e\u003c/span\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e一个冷冰冰的 AI 助手，你不会想把它放在卧室里；但一个懂你、记得你习惯、会关心你睡没睡好的 AI，才有资格住进你的生活。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(253, 70, 6); font-size: 21px; font-weight: 600; line-height: 29px; margin: 65px 0px 27px; padding: 0px 15px; text-align: justify\"\u003e\u003ch2 style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(253, 70, 6)\"\u003e\u003cspan style=\"font-size: 21px\"\u003eOpenAI 的硬件版图浮出水面\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/h2\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--AIPOS_1--\u003e智能音箱只是 OpenAI 硬件全家桶的其中一个，此前 OpenAI 已经被曝出在开发智能眼镜、智能灯、甚至可穿戴别针等多种形态。如上所说，其中智能眼镜可能要等到 2028 年才能量产——这个时间点，恰好和苹果传闻中的 AI 眼镜撞期。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003cspan data-widget=\"image\" style=\"display: inline-block; max-width: 100%\"\u003e\u003c!--IMG_5--\u003e\u003cspan style=\"color: rgb(153, 153, 153); display: block; font-size: 12px; line-height: 18px; overflow-wrap: break-word; text-align: center\"\u003e\u003c!--NO_READ_BEGIN--\u003eOpenAI 硬件产品线（APPSO 据曝光信息整理）\u003c!--NO_READ_END--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"margin: 32px 0px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e智能音箱（代号未知）：首款产品，200-300 美元，2027 年 2 月出货\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eAI 耳机（代号 Dime/「甜豌豆」）：金属鹅卵石造型，胶囊状耳机置于耳后，2nm 芯片\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e智能眼镜：2028 年量产，与 Meta Ray-Ban、苹果 N50 正面竞争\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e智能灯：原型已准备，是否发布待定\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(54, 54, 54); display: flex; font-size: 14px; line-height: 24px; margin-bottom: 8px\"\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"background: rgb(54, 54, 54); height: 6px; margin-right: 12px; margin-top: 10px; width: 6px\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003e\u003cspan style=\"background-color: transparent\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"flex: 1 1 0%\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(54, 54, 54)\"\u003e\u003cspan style=\"font-size: 14px\"\u003eAI 笔：Sam Altman 多次暗示的「口袋设备」\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_3--\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e值得注意的是，OpenAI 的硬件策略似乎经历了调整。此前传闻的 AI 耳机项目「Dime」（甜豌豆），原计划是一款「类手机」全能设备，搭载 2nm 智能手机级芯片。但由于 HBM 内存短缺导致成本过高，OpenAI 被迫调整策略——先推纯音频功能的「阉割版」，等成本下降后再发高配版。\u003c!--AI_AD_1001--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"image-box\" style=\"margin-left: 16px; margin-right: 16px; text-align: center\"\u003e\u003c!--IMG_6--\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e这种「先占坑、后完善」的策略，在硬件圈并不罕见。对 OpenAI 来说，也没有苹果的包袱，不需要将产品打磨到完美才推出市场，即便首款产品不够惊艳，这也是 AI 行业发布产品的一贯风格。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003cp style=\"line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e但想清楚「怎么做」是一回事，找到「能做的人」又是另一回事。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e做硬件，终究要靠人才。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e据 The Information 报道，OpenAI 去年已经从苹果挖走了 20 多位硬件大牛，而 2023 年这个数字几乎为零。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e苹果显然坐不住了。据知情人士透露，苹果去年曾突然取消了原定在中国举行的年度闭门会议——这个会议通常由高管向员工介绍未来产品计划。取消的原因竟然是：「防止更多高管跳槽到 OpenAI」。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e此外 OpenAI 不止挖苹果的人，也盯上了苹果花了几十年打造的供应链。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e据知情人士透露，中国主要的 iPhone 和 AirPods 代工厂立讯精密已经拿下了至少一款 OpenAI 设备的组装合同，而负责组装 AirPods、HomePod 以及 Apple Watch 的歌尔股份也在跟 OpenAI 接洽，为未来产品提供扬声器模组等零部件。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/section\u003e\u003c!--PARAGRAPH_4--\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003eSam Altman 曾在一次采访里提到 OpenAI 硬件的愿景：「智能手机是时代广场，信息轰炸、注意力粉碎。OpenAI 要做的，是一间『\u003c!--VERTICAL_CARD_BEGIN_3--\u003e湖畔小屋\u003c!--VERTICAL_CARD_END_3--\u003e』——让你在需要专注时，能关上门，屏蔽噪音。」\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e\u003c!--IMG_7--\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e他的核心逻辑在于，AI 硬件不是要取代手机，而是要填补「不方便掏手机」或「需要深度专注」的场景。从这个角度看，智能音箱、AI 笔这类「放在桌上不突兀」的设备，确实比 24 小时佩戴的 AI 吊坠更友好。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e但愿景归愿景，现实很骨感。OpenAI 不是第一家想用 AI 硬件重新定义人机交互的公司。Human Pin、Rabbit R1、Friend AI 吊坠……这些「网红 AI 硬件」的销量也都不尽如人意。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e此前很多 AI 硬件往往解决的是「伪需求」——它们能做的，手机基本都能做，而且手机做得更好。要改变消费者习惯了近二十年的屏幕交互，接受一个「看不见摸不着」的 AI 助手，挑战不小。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003eOpenAI 要面对的，不只是市场教育难题，还有巨头的围剿。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e据彭博社记者 Mark Gurman 爆料，苹果正在加速推进三款全新的 AI 可穿戴设备：智能眼镜 N50、可穿戴吊坠、摄像头 AirPods，都围绕 Siri 数字助手构建，通过摄像头获取视觉上下文来执行各种操作。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e2026 对于 OpenAI 来说，无论是大模型 AI 产品，还是新兴的硬件产品，都会面临一个超级内卷的竞争环境。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e即便如此 OpenAI 依然可能给 AI 硬件行业带来一些变化，甚至是分水岭。\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection data-exeditor-arbitrary-box=\"wrap\" style=\"color: rgb(34, 34, 34); font-size: 15px; line-height: 25px; margin: 27px 0px; padding: 0px 15px; text-align: justify\"\u003e\u003cp style=\"text-align: justify\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(34, 34, 34)\"\u003e\u003cspan style=\"font-size: 15px\"\u003e它有最豪华的苹果班底、最激进的产品定义、以及 ChatGPT 这个全球份额第一的 AI 产品。但 OpenAI 也面临着所有 \u003c!--VERTICAL_CARD_BEGIN_4--\u003eAI 硬件共同的困境\u003c!--VERTICAL_CARD_END_4--\u003e：如何证明 AI +硬件给体验带来了质的变化，而非只是让产品卖得更贵的又一个理由。\u003c/span\u003e\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003cstyle\u003e.data_color_scheme_dark{--weui-BTN-ACTIVE-MASK: rgba(255, 255, 255, .2)}.data_color_scheme_dark{--weui-BTN-DEFAULT-ACTIVE-BG: rgba(255, 255, 255, .126)}.data_color_scheme_dark{--weui-DIALOG-LINE-COLOR: rgba(255, 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#0d78cc;--weui-INDIGO-170: #052d4d;--weui-INDIGO-80: #40abff;--weui-INDIGO-90: #28a0ff;--weui-INDIGO-BG-100: #0d78cc;--weui-INDIGO-BG-110: #0b6bb7;--weui-INDIGO-BG-130: #09548f;--weui-INDIGO-BG-90: #2585d1;--weui-LIGHTGREEN-100: #3eb575;--weui-LIGHTGREEN-120: #31905d;--weui-LIGHTGREEN-80: #64c390;--weui-LIGHTGREEN-90: #51bc83;--weui-LIGHTGREEN-BG-100: #31905d;--weui-LIGHTGREEN-BG-110: #2c8153;--weui-LIGHTGREEN-BG-90: #31905d;--weui-LINK-100: #7d90a9;--weui-LINK-170: #252a32;--weui-LINK-80: #97a6ba;--weui-LINK-90: #899ab1;--weui-LINKFINDER-100: #dee9ff;--weui-ORANGE-100: #c87d2f;--weui-ORANGE-120: #a06425;--weui-ORANGE-170: #3b250e;--weui-ORANGE-80: #d39758;--weui-ORANGE-90: #cd8943;--weui-ORANGE-BG-100: #bb6000;--weui-ORANGE-BG-110: #a85600;--weui-ORANGE-BG-90: #c1701a;--weui-ORANGERED-100: #ff6146;--weui-PURPLE-100: #8183ff;--weui-PURPLE-120: #6768cc;--weui-PURPLE-170: #26274c;--weui-PURPLE-80: #9a9bff;--weui-PURPLE-90: #8d8fff;--weui-PURPLE-BG-100: #6768cc;--weui-PURPLE-BG-110: 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#04344D;--weui-BLUE-80: #3FBEFF;--weui-BLUE-90: #28B6FF;--weui-BLUE-BG-100: #48A6E2;--weui-BLUE-BG-110: #4095CB;--weui-BLUE-BG-130: #32749E;--weui-BLUE-BG-90: #5AAFE4;--weui-BRAND-100: #07C160;--weui-BRAND-120: #059A4C;--weui-BRAND-170: #023A1C;--weui-BRAND-80: #38CD7F;--weui-BRAND-90: #20C770;--weui-BRAND-BG-100: #2AAE67;--weui-BRAND-BG-110: #259C5C;--weui-BRAND-BG-130: #1D7A48;--weui-BRAND-BG-90: #3EB575;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-0_5: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-GLYPH-0: rgba(255, 255, 255, .8);--weui-GLYPH-1: rgba(255, 255, 255, .5);--weui-GLYPH-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-0: rgba(255, 255, 255, .8);--weui-GLYPH-WHITE-1: rgba(255, 255, 255, .5);--weui-GLYPH-WHITE-2: rgba(255, 255, 255, .3);--weui-GLYPH-WHITE-3: #FFFFFF;--weui-GREEN-100: #74A800;--weui-GREEN-120: #5C8600;--weui-GREEN-170: 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新华全媒头条丨【市场观潮】如何“无卡点”进入手机“无卡”时代？